letters with a life of their own
we leveraged a musical group through an educational app for children featuring songs about the stories behind names.
Client: Namenix
BRAND STRATEGY
the origin of your name
we designed a product to connect children with songs composed about their names.
SERVICE DESIGN
stimulating curiosity
we understood that mixing reading and dance with the music was the most engaging way to move forward.
USER EXPERIENCE
alternative universe
we developed an app that takes the user to an imaginary and educational world.
SENSORY IDENTITY
words in motion
we encouraged reading by turning letters into characters that dance to the rhythm of each song.
APP DEVELOPMENT
intuitive for children
we prototyped the app to be simple and intuitive for children to use.
SITE AND SOCIAL MEDIA
engagement and curiosity
we created a pre-launch marketing strategy to generate interest and engagement from the public, preparing them for the app release.