voices of the library
we conceived a dynamic occupation to insert the Mario de Andrade Library into the municipal cultural night without deviating from its purpose.
Client: Secretaria Municipal de Cultura de São Paulo
ESTRATEGY
multiple ways of reading
we created an exhibition to showcase the work of Hilda Hilst through interactions with the public.
ENVIRONMENTAL DESIGN
recharge breaks
we created a space inspired by the work of the writer to welcome visitors during the Virada Cultural music festival breaks.
INTERACTIVE EXHIBITION
people as support
we made the exhibition immersive by bringing Hilda’s poems to the costumes of the event staff.
COMMUNICATION
dynamic programming
we used digital communication pieces to inform the public before and during the event.
overflowing possibilities
we brought to the library the vision that reading and research can approach citizens through the environmental design of spaces.