contemplation and productivity
we created actions for relaxation and engagement of employees based on the investment that the bank makes in art.
Client: Banco Santander
COMMUNICATION STRATEGY
thinking of the employees
we used the bank’s passion for art to communicate institutional values to Santander’s people.
ENVIRONMENTAL DESIGN
the perspective of others on art
we distributed the art collection throughout the workspaces to suggest connections based on the daily lives of employees.
INTERACTIVE DESIGN
relaxation activities
we brought ways to encourage interaction and reflection on the bank’s relationship with the art world, providing activities for relaxation.
SOCIAL MEDIA
collective ephemerality
we used social media to encourage people to share their impressions about the art collection.
EDITORIAL
investment stories
we produced publications that reinforce the institutional relevance of the art collection for the bank.
TEMPORARY EXHIBITIONS
connections with the public
we designed temporary exhibitions to share the bank’s cultural values with the public.
revitalizing breaks
we brought people from Santander closer to art by offering opportunities for relaxation, silence, and interaction.